Sony Album Campaigns

Services

Design, Animation

Client

Sony Music

Are you ready to take your music release to the next level? If so, a digital out-of-home (DOOH) strategy is an excellent way to create buzz and generate excitement. With eye-catching ads in high-traffic public spaces like airports, shopping centers, and public transportation, DOOH can help you reach a massive audience and capture attention. This innovative marketing approach can build brand awareness, provide context for your music, and deliver measurable results that you can use to optimize your campaign.

DOOH Campaings

Two noteworthy DOOH campaigns were created for Beyoncé's latest album "Renaissance" and Calvin Harris' latest release "Funk Wav Bounces Vol. 2". The campaign for "Beyoncé 4" used DOOH ads in high-traffic areas to generate excitement and anticipation among fans, while the "Funk Wav Bounces Vol. 2" campaign featured bold artwork and artist names in prominent locations to create buzz for fans of electronic dance music. These campaigns demonstrate the effectiveness of innovative marketing strategies to promote music releases and generate interest among potential listeners.

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"Name Did"

The "Name did" ads were a unique marketing campaign for DJ Khaled's album "God did" in the Netherlands. By featuring the names of influential people within the music industry in each city, the campaign paid homage to these individuals and created a personal connection between the album and the listener. The ads generated buzz and excitement among fans, making it a creative and effective marketing strategy for the album.

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