Noise Cartel Brand Identity

Services

Branding, Design, Animation

Client

Noise Cartel

Noise Cartel is a party act that is known for their ability to turn any party upside down. No genre is spared and they always know how to create the perfect atmosphere. As the popularity of the act grew and they performed on larger stages, it became clear that their branding needed a makeover to match their new status.

Branding Strategy

To polish their image and better align with their message, we developed a branding strategy that fits the personality of the act. The logo had to be perfectly balanced between their love for partying and the harder sound they are known for. The result is a custom handcrafted font that precisely blends these two elements. To maintain the brand identity of Noise Cartel, we established rules in the brand deck.We researched which expressions fit best with the genre and personality of the act, and how they should profile themselves online and offline. These rules form the basis for the consistency of their brand.

Visuals

Because everything nowadays needs to be quick, flashy, and catchy, we also extended the identity of Noise Cartel to moving visuals. This visual support offers a plug-and-play principle that can be used for many future assets. This way, their brand identity remains recognizable in all the content they produce.