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Ganbaru Brand Identity
Services
Brand identity development, Design, Concept development, Content strategy, Web(shop) setup & design
Client
Ganbaru
The scented candle brand that brings relaxation, calmness, and positivity to your life. Ganbaru is all about helping you overcome everyday challenges with resilience and determination. Join us in creating a world where you can find peace and balance amidst the chaos of everyday life - one candle at a time.
The Ganbaru logo was designed to exude calmness and relaxation, in line with the brand of scented candles. The continuous flow connection between the letters represents the connection with oneself and inner peace. The simple font and soft colors enhance this relaxed feeling. The result is a perfectly fitting logo that perfectly reflects the values of the brand.
Design
The package design of Ganbaru scented candles is deliberately minimalistic to complement the brand's message of calmness and relaxation. We have used pastel colors and simple fonts to convey a sense of serenity and balance. Pastel colors are known for their calming effects on the mind and body. They create a gentle and soothing atmosphere, which is precisely what Ganbaru aims to achieve. The colors we have chosen - pale pink, light blue, soft green, and muted yellow - are all associated with calmness and tranquility.
The minimalistic font we have used complements the overall aesthetic of the package design. Its simplicity helps to convey the message of Ganbaru's candles being a perfect tool for taking a moment for yourself and simplifying your life.
Check how our Production team contributed
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